lupr golf launches premium golf apparel brand

lupr golf launches premium golf apparel brand, combing performance and style with debut spring and summer collection. 

After nearly two years in development, lupr golf has launched its debut collection of high-quality and modern apparel designed by golfers, for golfers. 

lupr golf specialise in quiet luxury, with its crafted polos and mid-layers inspired by shared experiences on the links.  

The name pays homage to the term used to describe a caddie by those in the know: “looper.” 

 Caddies have a history within the game of golf and those loopers have guided golfers through the storied links across the British Isles, sharing their deep knowledge of the game and nuances of each course. 

 With a nod to tradition and an eye on the future, lupr golf is not about loud logos or flashy designs; it’s about craftsmanship, comfort, and a deep appreciation for golf.  

 lupr golf seamlessly blends classic style with modern sustainability using recycled fabric and materials wherever possible. 

 Kevin Norton, founder of lupr golf, said: “Our ambition for lupr golf is to become synonymous with quality and for our apparel to elevate the golfing experience.” 

He added: “Every piece in the collection reflects an unwavering attention to detail with the colourways being inspired by the hues and emotions evoked on the links, from the lush greens to the vibrant skies, ensuring each design resonates with the beauty of the game itself.”