One Year In: The Next Chapter of lupr Golf

It’s almost been a year since we launched lupr Golf into the golf apparel market. While it hasn’t always been fairways hit, greens in regulation, and birdie putts, we’ve thoroughly enjoyed the journey — and learned a tremendous amount along the way.

The response to our first collection has exceeded expectations, particularly around fit, fabric, and overall quality. Thanks to your feedback, we’re proud to hold an average rating of 4.96 out of 5 from our customers. That validation has given us the confidence to take the next step.

Today, we’re introducing core pricing across our existing polos and mid-layers. This reflects the growth of the brand, improved efficiencies, and our commitment to making lupr Golf more accessible — without compromising on the premium fabrics, refined finishes, and performance-led design that define our apparel.

As we look ahead, plans are already in place to expand the range into new apparel categories, while staying true to our core ethos: premium golf apparel, crafted from bespoke fabrics, with a quiet luxury look and feel.

We’re excited for what’s next and hope you’ll continue the journey with us — on the course and as part of the lupr Golf community.